I am surprised that there are many businesses that do not have a website and their owners who do not see the need or understand the value of having a website for their business. As a web developer, I understand the power that exists in a website to help a business grow and to stay relevant. However, it is unfortunate that so many business owners do not think they need a website.
Your business needs a website regardless of how small or successful your business may be. You need a website. Using social media such as Facebook, YouTube, or Instagram is good, but ultimately it is the website that will make a big difference for your business for the reasons that I will reveal in this article.
Why should your business have a website? In this article, I will share with you several reasons why your business should have a website. A website can be a simple one-page landing page or a full-blown website with all the bells and whistles. It’s up to you. In any case, you should have a website and you don’t have to spend a lot of money to get one either.
Sometimes business owners tell me that they have a Facebook page. Well that’s nice, but not everyone is on Facebook, but they sure are on the internet surfing the web, googling this or that. If you do not have a website, then you are missing out on a lot of potential business because you are depending on a single specific funnel or none at all. Some will say that they thrive off of word of mouth, which is great. However, how much business is being left on the table because countless others don’t know your company exists.
Having a website increases the exposure of your business by being accessible from a number of online resources such as directories your company may be listed on (e.g., Yelp, professional directories), search engines, and social media. A website will create a space where your products and services are exposed to millions of potential customers.
Provides Safe Area For Consumers To Browse
A website provides a place where a visitor can learn all about your company without feeling pressure as when he or she may call you on the phone. They can read about the services you provide, examples of your work (e.g., images), testimonials, and contact information. They can then search for reviews of your company if any and they can safely, without pressure, use your contact form or “request a quote” form to request more information or a meeting.
A website for your company will make it safe for consumers who may be looking for your services to browse your offerings and possibly contact you for more information or to get started. The people looking for your services may not have heard of your company and may not have encountered someone who has. Therefore, your company will not show up on their radar per se, and they will contact your competitor who has a website and allows visitors to safely examine their services and make that first contact.
People Expect a Business Website
Most of the time when I am looking for a product or service, I surf the web. Recently, I was looking for a landscaper to mow my lawn and was surprised at how many do not have websites and do not see the value in having one. I expected companies, even landscapers, to have a website where I could view their services and contact them. Most people today also expect a business to have a website so that they can safely browse the site and learn about the services provided and to learn more about the company and its staff.
This means that if you do not have a website, then you are missing out on potential business because the people who are looking on the web for businesses and services will not find your company. Therefore, it is very beneficial for your company to have a website because people expect it and without it they may never know your company exists.
Provides Credibility or Social Proof
To many consumers, a website gives a company a level of credibility over those that do not have a website. People may perceive a company to be shady because they didn’t take the time to create a website to show reviews, samples of work, information about the company, list, and description of products and services, and most importantly, contact information. Even if the company uses social media, such as Facebook, it should still have a website to which the social media accounts point to. A consumer is much more likely to do a business that has a good website than one that does not.
Your Competitors Will Have a Website
More than likely, there will be several competitors who have a website and will win the business of those seeking the services that they provide…and that you provide. However, since you didn’t have a website, that person may not have known your company existed or they just couldn’t get sufficient information about your products, services, or the company as a whole.
Just because a company is getting business through referrals or word-of-mouth, doesn’t mean that they do not need several lead funnels into their business. Basic marketing shows us that we should have more than one way for people to discover our businesses, i.e., multiple lead funnels. They could be ads in newspapers, a search engine optimized website, Google Ads and the like, email marketing, mailers, and more. Relying on one lead source is not a good idea because at any time things could change in the industry or with the competition that could cause that single lead source to dry up. Then what? At least with a website (and other marketing channels), you can adjust things to suit your needs as things change.
Always Available To Be Discovered
When you have a website, especially one that has been optimized for search engines, your business is always available to be discovered or found by people looking for your products or services 24×7. There are no special promotions that you need to start. Your website will always be available to provide information to potential customers or to make sales at any time of the day or night to anyone, anywhere. Your business website is always available to expose your business to the public.
Another Means to Sell Your Products or Services
A website is like a store that is open 24×7 to sell your products or services. No need to hire anyone to be up to take orders during any hour of the day or night. Customers can come to your site and browse through your products or gather information about the services you provide. They can then place an order from your online store or begin the process of acquiring your services. You could wake up the next morning or check your email later in the day and discover that you have new orders waiting for you with no extra effort on your part, just the fact that you have a website online. In any case, the increased exposure that a website provides enables it to be another sales generator for your business.
Educate Customers About Your Brand
One of the great things about a website is that it is ideal for educating your potential customers about you and your brand. You can provide that information is stages so that they can drill down as far as they want. You can tell customers what your philosophy is, your goals, your history, and more to help them feel comfortable with your business and make it more likely for them to purchase your products or services. In general, a website enables you the platform to inform potential customers all about your company and the products or services that you provide.
Provides a Means to Collect Customer Data
One of the website’s greatest use is the ability to collect customer data. A website may have a mailing list signup form where a customer could provide their name and email address to get regular newsletters, sales promotions, or whatever. You could also host surveys on your website to get a feel for what people want with regards to the types of products and services you provide. It is also a great way to interact with your customers.
You could use the customer data to leverage for sales promotions and the like. This will enable you to stay relevant to your customers by staying in front of them so that they don’t forget about you and are more likely to think of your business when they are in the market for the products or services that you provide.
Common Objections For a Business Website
The following are some common objections that I’ve heard over the years from business owners as to why they thought that didn’t need a website. I do understand that business owners are spending a lot of time working in their respective businesses. For example, a landscaper is probably spending a lot of time landscaping and have little time to spend on goal settings, business growth plans, etc. However, it is still necessary that business owners be aware that things change and keeping your head in the sand, so to speak, could result in the loss of clients.
I Don’t Understand What a Website Does
Anyone who does business today must be aware that the world wide web is an integral part of of the purchasing habits of consumers and the marketing channels for businesses. You’d have to be living in a cave not to know that. Therefore, knowing that websites are becoming more prevalent as time goes by and that people are using the web increasingly should spark some interest in business owners to understand what is going on. It isn’t necessary for the business owner to understand the technology, but he or she should consult a web developer or internet marketing firm to discover what a website can do for their business.
I Have Plenty of Business Without a Website
I’ve heard this one a lot and it does make sense. If you have so much business without a website, why get one? The problem is that these business owners fail to consider that things change in the industry. Sure you have acquired customers without a website, so did I many years ago. However, things change and a website allows you the opportunity to change too. It’s not just the website, but the technology behind it such as search engine optimization, search engine marketing, sales funnels, etc. You will always have a way to acquire leads by first having a website and then by changing things as industry changes.
My Business is by Word-of-Mouth
This is another very common one and is related to the objection above. Basically, since word-of-mouth has proven to be successful in acquiring new clients, then why do I need a website? The reason is that you are missing out on a lot of business by relying on one lead source. A website provides multiple ways to get leads through various funnels (links from Facebook, Youtube, Pinterest, ads, etc.). What happens when the word-of-mouth referrals don’t provide enough business at a given time?
A website will help acquire more customers and it is also a very effective tool for interacting with the customers that you already have, which in itself will promote more word-of-mouth and repeat business.
Websites Are Expensive
There are many who believe that a website is expensive to create and maintain. This is not necessarily true. Of course, if you want a website that has an abundance of features, bells, and whistles so to speak, then yes, that website will require a lot to develop and subsequently cost more. However, if you want a simple website that displays your goods and services, provide a way for visitors to contact you, and basic information about your company, then you will be pleased to know that such a website doesn’t cost a lot of money at all.
The actual cost to develop a website and maintain it is dependent on the website itself. The cost of a website is dependent the features of the site, the components included in the website, the number of maintenance tasks required per month, the system components required (e.g., database, backups), and the regular monthly hosting fee.
A simple website will not cost as much to develop and maintain as a website with a lot of bells and whistles so to speak. Therefore, if your business requires only a simple website, then you do not need to spend a fortune to have one. Reggie’s PC Resources will work with your budget to provide you with a very effective website for your business.
Lack of Technical Knowledge
You, as a business owner, do not need to be an expert or very knowledgeable about web technologies in order to have a website no more than you need to be a mechanic to own a car. Your task is to provide a website developer with information so that we can take that information and develop a suitable website that helps you build your business and relieve certain pain points.
Reggie’s PC Resources will explain certain things to you so that you are aware of certain parameters (such as website statistics/analytics). However, there is no need for you to be a website expert to own a website.
Your business should have a website. People expect business to have a website. People use websites to safely learn about businesses’ goods and services without feeling pressured by salespeople. Websites are always available for consumers even after your normal business hours. These and other reasons as presented in this article is why your business should have a website.
Reggie’s PC Resources builds custom websites for businesses, entrepreneurs, and churches. We will work with you and your budget to provide the most effective website for your organization. Give us a call at 215-362-0967 now to get started.
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