If you own a business, then you probably already know that you need a website.  However, a website is not just for having a web presence but can be an integral part of an overall marketing strategy. In this article, I will show you how a website can be used to market your brand to your community or to the world with the purpose of gaining more customers to build your business.

Spark Interest – A properly constructed website is a 24×7 workhorse that can spark interest in the products or services that you have to offer.  You could be reaching people any time and anywhere. For example, if you have an online store, then you could use catchy ads to promote a particular product to induce more sales.  Just think about what you see when you walk into a store.  There will be a plethora of visual cues to entice you to buy.  Your website can do the same thing.

It doesn’t always have to be about purchases.  Your website could spark interest of the visitors to read your content and join your community. Present something to them that catches their attention and gives value, and your visitors will return frequently and engage with you through your website.

Reggie’s PC Resources can help construct an effective website to help convert visitors to customers.

Interaction with customers – The great thing about a website is that it provides a medium for potential customers to interact with your business by opting in to your list and providing ways for them to contact you to ask questions about your products or services.  This is where a website shines.  People tend to be reluctant to call or talk in person initially because, like most of us, we don’t want the sales pitch or the pressure to buy or join. At first, we just want information about the products or services, and we want to get that information in a safe manner.

Your website can provide that safe avenue for people to ask questions or learn more about what you offer.  If interested, people will give you their email address so that they can hear from you later.  You could also open your content up for comments from your visitors.  Just be sure to engage because there isn’t much worse than to constantly engage on a website only to find that the website owners do not talk back so to speak.

Reggie’s PC Resources can work with you to construct a website or update a current one to provide healthy interaction with your visitors and customers.

Extend Your Business – A website can be an extension of your business by providing your products or services to people that you otherwise may not have encountered.  This is accomplished through such services as online stores, online educational systems, and more.

Why not open yourself up to your city, state, and the world?  You may have products and services that may be useful to those outside of your immediate community.  For example, I have build websites for companies in other states, not just in Montgomery County, PA where I live.

Churches can benefit from the global accessibility of a website in great ways.  Sermons, Bible study sessions, videos of events, and more can be placed on the website for the world to consume.  You will be able to reach many more people than you would otherwise have reached.

Sales Funnel Target – A website can be the target for sales funnels. A sales funnel is simply a method used to drive traffic to a website for the purpose of either acquiring contact information (e.g., email address) or to get them to purchase your product or service. Search Engine Optimization/Search Engine Marketing (SEO/SEM) becomes critical here as effective online marketing is necessary to drive traffic to your website to increase conversions.

Build relationships – A website is an integral part in building relationships with your customers and potential customers.  It can contain regular articles, videos, promotions, etc. that add value and keep people returning to your site. Building relationships with your customers and potential customers is very important.  People will begin to trust your organization and be more willing to purchase your products or services.

Reggie’s PC Resources can help you take your website from a mere web presence to a critical component of your marketing strategy. Call us now at 215.362.0967 or use our contact form to get started.

Share This